I have a confession to make…
Not all of the products I use right now are ‘healers’. In fact a lot of them may well be ‘harmers’ for all I know. But this is part of the reason I started this blog. I’m not here to preach about my perfect, organic, free-range life; this is a journey for me and a learning process. I certainly don’t have all the answers yet. But I would like to find them out.
The problem with the ‘natural’ or ‘organic’ beauty market as I see it now is that (a) most of it is deceptive: it’s not truly ‘natural’ or ‘organic’ at all (it just ‘contains x% of organic ingredients’); and (b) it’s still a taboo. That might sound like a weird thing to say, but I think that despite the huge growth in the natural beauty market over recent years, people still instinctively think that something made in a laboratory by a multi-national cosmetics company or pharmaceutical, packaged in a factory in Asia, and sold in our high street chain stores must be better (and safer) than something pure and simple which you have to look a bit harder to find.
I think for many people organic food and beauty products are still considered a bit ‘airy fairy’ and outside of the mainstream, a luxury for the well-to-do rather than a healthier choice, perhaps even a form of political correctness gone mad. In the same way that people try to dismiss climate change as tree-huggers’ propaganda or choose to ignore the importance of recycling, the truths and dangers of the mainstream cosmetics industry remain largely ignored.
It’s as if the cosmetics market is protected by an invisible cloak which we choose not to see through. We browse the rows and rows of products on the shelves of our well known high street stores and we just take for granted that those jars of moisturiser, cans of deodorant and bottles of shampoo are good for us. Why wouldn’t we?
It’s not surprising considering we can’t turn on the TV, go online, read a magazine or even walk down the street without being bombarded with titillating images and enticing messages telling us about the latest, greatest miracle product. And we buy into it because it’s what we’ve always known – it’s familiar and accessible – and we’re seduced into thinking we’ll look as beautiful as the perfectly polished model selling it to us.
Well, I’m not convinced that what we’ve always known and what’s the most accessible is necessarily what’s right for us. At worst, some of those chemical-ridden concoctions on the shelf might be harmful to our skin; at best, they’re probably a poor substitute for something that nature could give us.
So here starts my mission to replace my shampoo, conditioner, face wash, deodorant…the list goes on and on…with more natural alternatives. This won’t be easy I’m sure; I’m rather attached to my current shampoo, not to mention my make-up collection! But life is about choices and the best we can do is to be aware of the options we have and make informed choices.
I don’t plan to name any names if I decide that I don’t think the ingredients in certain products are particularly healing. But I will of course point you in the direction of anything great that I do find on the high street or online!
So, let my mission begin!